Englısh VERSION
Fatih Pınarbaşı
32 Years Old Marketing Academic. He works as an Assistant Professor at Istanbul Medipol University. He graduated from the Business Administration program in 2012, the Marketing master program (Marmara University), and the Business Administration master program (Yıldız Technical University) in 2017. Finally, he completed his Ph.D. in Business Administration at Yıldız Technical University in 2021.
Pınarbaşı, whose area of expertise is digital marketing, works in social media and data mining. In addition to his 1 SSCI indexed and 1 Scopus indexed article, he has two Scopus-indexed book editorial experiences.
Pınarbaşı, whose area of expertise is digital marketing, works in social media and data mining. In addition to his 1 SSCI indexed and 1 Scopus indexed article, he has two Scopus-indexed book editorial experiences.
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COURSES
My Editorial Projects
Book Editorship - Natural Language Processing for Global and Local Business
38 authors from 12 different countries took part in this editorial study, which includes chapters on natural language processing methods, with a total of 15 chapters.
Book Editorship - Multidisciplinary Approaches to Ethics in the Digital Era
In the project, which deals with the concept of ethics; There were studies on different topics from environmental ethics to safety ethics, from animal ethics to health, media, business and marketing ethics.
Journal Editorship - International Journal of Semiotics and Visual Rhetoric (IJSVR)
The journal, which publishes on semiotics, includes studies on symbols and visual images in oral and written communication.
Selected Studies
Unfolding visual characteristics of social media communication: reflections of smart tourism destinations
Journal of Hospitality and Tourism Technology
A brand-centric framework for ephemeral media: conceptual approach to Instagram stories
International Journal of Internet Marketing and Advertising
Demystifying Musical Preferences At Turkish Music Market Through Audio Features Of Spotify Charts
Turkish Journal of Marketing
Emoji usage in brand communication through social media: An evaluation on Turkey context
Turkish Journal of Marketing
The Courses I Taught
Principles of Marketing
The course covers the fundamentals of marketing for undergraduates.
Marketing Analytics
The course, which deals with general marketing issues with an analytical approach, consists of three parts as marketing fundamentals, marketing analytics and metrics.
Digital Marketing
Digital marketing theory and practices are explained in the course on marketing activities in the digital world.
Customer Relationship Management
In this course, Hubspot CRM is used as a supporting system in the theoretical and practical aspects of Customer Relations.
Consumer Behavior
The course covers the main topics in the field of consumer behavior.
Brand Management
The course covers fundamental concepts about brand concept and components.
E-Commerce
The course, which deals with the concepts related to e-commerce, also includes some topics related to marketing.
e-Business
The course covers the basic concepts of electronic business and digital business.
COLLABORATION
How can we collaborate?
I suggest you do a little research and clarify the originality of the idea you have in mind, the research question, its context, method and data type. Then you can contact me using the “contact me” button below.
I recommend clarifying the topic, context, method, and data type you’re collaborating with.
Then you can contact me using the “contact me” button below.
After obtaining a general preliminary knowledge of the method you are interested in, I suggest you review the previous studies in the literature with this method. After completing these, you can contact me with the help of the “contact me” button below.
The main topic and outputs of the course can be the starting agenda of our subject. After you have determined these, you can contact me with the help of the “contact me” button below.